How AI Changes Our Sense of Self
Puntoni has been studying the psychological effects of technology for nearly a decade and says it’s imperative for market research to move in that direction because more and more tasks once done by humans will be handed over to software programs. Employees who derive job satisfaction from using their skills may feel left out of the automation loop — like an auto worker who no longer assembles parts by hand or a public relations specialist whose press releases are written by ChatGPT.