Why Generative AI Investments Are Surging in the U.S.
Since the launch of OpenAI’s ChatGPT chatbot in November last year, there has been a wave of ground-breaking generative AI launches. Companies like Microsoft are developing new AI tools, providing productivity-enhancing software that potentially empowers millions of workers to automate tasks like document and email generation or spreadsheet creation.
In a new study carried out in collaboration with marketing consultancy GBK Collective, Wharton marketing professor Stefano Puntoni unearthed fresh insights into the adoption of generative AI and its impact across the U.S. economy. He said that generative AI is relatively new, and no blueprint or recipe exists for its implementation. “Everybody is experimenting, the technology is changing very fast. This paper helps us understand the state of play,” he explained.
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