Why Retailers Are Reselling Items
Whether it’s a used luxury handbag, vintage sneakers, a cellphone, or a low-tech treadmill, nearly everything old is finding new life through reselling items, both online and in stores. It’s a trend that has turned into a multibillion-dollar market. The global secondhand market for apparel alone is expected to double in size to $351 billion by 2027, according to Statista.
Wharton marketing professor Thomas S. Robertson studies the runaway growth of resale and has an urgent message for companies reluctant to get on the bandwagon: If they don’t sell their own used products, somebody else will.
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