Is Influencer Marketing Worth It?
Cristiano Ronaldo is not only the world’s highest-paid athlete, he’s also the highest-paid influencer on Instagram, pulling in a whopping $3.23 million per post.
With more than 600 million followers, the soccer superstar is a marketer’s dream with an unrivaled ability to sell products. But endorsements from celebrities like Ronaldo don’t come cheaply, which leaves brands with a big decision to make: Should they shovel out millions for a social media mega-influencer who is sure to bring in more views and customers, or spend much less on a micro-influencer?
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