Better Decisions with Data: Asking the Right Question
Most businesses rightly see data as a source for making better decisions. But the conventional data-driven approach often falls short because of common errors made by the decision-makers. Many leaders excessively rely on existing data that may or may not address the issue at hand, or they pass key decisions to data scientists who don’t really understand the business dilemma they are trying to solve. Decision-makers are also prone to leading with a preference, arriving at a solution, and then finding the data to back it up.
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