SUGAR CRASH
Anti-scam campaign for the visual generation

詐騙犯罪在臺灣每年都造成非常巨額的財物損失，其中70%受害者為18至39歲民眾。
「糖衣詐彈」是為這個視覺世代而生的反詐騙宣導廣告。將情感詐騙手法轉化為包裹利器的甜點並以浮誇諷刺的文字表現受害者的內心獨白，達到警示宣導的作用。

Scam crimes in Taiwan result in significant financial losses every year, with 70% of victims aged between 18 and 39. "SUGAR CRASH" is an anti-scam campaign designed for the visual generation. It transforms the tactics of emotional scams into weapon-like desserts, paired with exaggerated and satirical text representing the inner monologues of victims, delivering a powerful warning message.