馡龙铁观音品牌故事英文版"Feilong Tieguanyin" English Translation

Brand Story of Feilong Tieguanyin

In the mist-shrouded mountains of Anxi, Fujian—China’s renowned tea heartland—the story of Feilong Tieguanyin begins with a legacy of tea craftsmanship spanning generations. Founder Mr. Wang Jinfu was born in Gande, the core production area of Anxi Tieguanyin, where his family has lived by tea for centuries. From a young age, he followed his father, carrying tea担子 (tea poles) through streets and alleys to sell their harvest, immersing himself in the soul of tea-making from grassroots up. Today, as a native-born master of tea craftsmanship, he embodies the essence of traditional Tieguanyin culture.

Established in December 2016 in Xiamen’s scenic Huli District, Xiamen Feilong Technology Co., Ltd. (registered capital: 63.78 million RMB) emerged from Mr. Wang’s vision to blend ancestral wisdom with modern innovation. Over years of dedication, the company has grown into a comprehensive tea industry group integrating plantation, R&D, production, processing, and sales, driven by a team of skilled technicians and a mission to “Make the World Fall in Love with Chinese Tea.”

Founder’s Profile

Mr. Wang Jinfu

- Anxi Tieguanyin Inheritor: Born into a tea-farming family in Gande, Anxi, he grew up surrounded by tea mountains and the art of tea-making. As a child, he wandered streets with his father, selling tea from a shoulder pole—a journey that shaped his lifelong commitment to tea.

- Craftsmanship Expertise: A native制茶大师 (tea-making master), he preserves the authentic techniques of Tieguanyin while advocating for technological upgrades, ensuring every batch of tea reflects the pure “Guanyin Rhyme” (观音韵) cherished by connoisseurs.

Tea Industry Project Overview

- Integrated Industrial Chain: With a focus on technological innovation and quality, Feilong has built a full-value chain:

- Plantation: Owns ecological tea gardens in Anxi’s core regions, adhering to sustainable farming to protect the unique terroir of Tieguanyin.

- R&D & Production: Driven by a professional technical team, the company combines traditional handcrafting with modern standards, ensuring meticulous care in every step—from plucking to brewing.

- Sales & Culture Promotion: Committed to spreading Chinese tea culture globally, Feilong aims to introduce Tieguanyin as a symbol of Chinese elegance and heritage.

- Social Responsibility:

- Answers the national call for rural revitalization, leading farmers to prosperity by optimizing tea cultivation, providing technical training, and stabilizing income through fair trade.

- Strives to be a leading enterprise in the tea industry, embodying Chinese excellence and contributing to a globally recognized tea culture.

Vision

“Let the world fall in love with Chinese tea.”
Feilong Tieguanyin bridges tradition and modernity, honoring its Anxi roots while embracing global horizons. Through uncompromising quality and cultural storytelling, it aims to make Tieguanyin a beloved global beverage, carrying forward the pride of Chinese tea to every corner of the world.

企业简介 (Company Profile)

Xiamen Feilong Technology Co., Ltd.

- Established: December 2016

- Headquarters: Huli District, Xiamen, China

- Registered Capital: 63.78 million RMB

- Mission: Integrate plantation, R&D, production, processing, and sales into a seamless tea industry ecosystem, combining Anxi’s制茶非遗技艺 (intangible cultural heritage tea-making techniques) with technological innovation.

- Core Values: “Craft every batch of tea with sincerity,” promoting rural development, cultural heritage, and global tea appreciation.

This translation balances brand identity, cultural context, and commercial appeal, ensuring clarity for international audiences while preserving the essence of tradition and innovation. http://t.cn/A6dT3BfM