水果挞的结构美学 品牌设计OJUUA
Lucky OJUUA.Lucky Tart
OJUUA 源自日语中“木盒”的含义，以极简方式重新构建日式水果挞的美感。品牌围绕圆形展开，将每一枚水果挞视作一个与季节相关的构成。其视觉识别的核心，是由字母“O”与“J”组合而成的图形：圆形代表挞体，而“J”的弯曲线条构成承托关系。该符号成为整个系统的基础，建立起一个注重秩序与克制的视觉体系。辅图部分以葡萄、猕猴桃、莓果等为灵感，将自然形态简化为线条与点的组合，形成清晰统一的表达语言，应用于包装、印刷物及视觉展示中。OJUUA 不只是甜点品牌，更是对形式、风味与视觉秩序的冷静呈现。
OJUUA, meaning “wooden box” in Japanese, redefines the fruit tart with simplicity and structure. Each tart is shaped by a circular logic, reflected in a logo that merges “O” and “J” into a minimal mark. This symbol anchors a restrained visual system, where fruit-inspired elements are distilled into dots and lines. More than dessert, OJUUA is a study in balance—of form, flavor, and design.

by Suneo