J. Cole 在《99 Build Freestyle》中表示，说唱界已被各种靠互喷和炒作的营销套路占据了

"Known as the rap game, that's been overcome with loads of marketin' plans / Based on randomly dissin' and hatin' on the next man"

"I understand, imagine workin' hard as you can / On this album you planned, hopin' it charges yo' brand / But as soon as you drop it, the world's ignorin' again / Got you wonderin' why, 'til you start to notice the trend"

"Drama enhances the attention brought to the fans / On popular channels, so you wanna hop on the bandwagon, of battle rappin', and throwin' shots in a jam / I had my chance, but I dropped it, which means my only option, to do the opposite thing (Lead with the skill)" —

#jcole#