路易威登推出全新Monogram主题篇章，由Glen Luchford掌镜、Roman Coppola执导，聚焦品牌大使与挚友们与经典手袋之间的情感联结。Zendaya、Catherine Deneuve、刘亦菲与Hoyeon分别演绎Speedy、Alma、Noé与Neverfull，将这些诞生于不同年代的标志性包款化为人生旅途中的同行者。从行动自由到巴黎优雅，从实用诗意到当代日常，每一只手袋都承载着记忆、故事与代际传承，映照出Monogram在当下依旧鲜活的意义。

Louis Vuitton continues its year-long tribute to the Monogram with a new campaign captured by Glen Luchford and directed by Roman Coppola, celebrating the personal stories behind the House’s most iconic bags. Featuring ambassadors and Friends of the House including Zendaya, Catherine Deneuve, Liu Yifei and Hoyeon, the campaign reframes the Monogram as a lifelong travel companion rather than a simple accessory. From the Speedy’s spirit of movement and modernity to the Alma’s Parisian elegance, the Noé’s poetic practicality and the Neverfull’s effortless versatility, each bag becomes a vessel for memory, transmission and enduring craftsmanship. Together, these icons trace a 130-year journey where heritage and reinvention meet, revealing the Monogram as a deeply personal expression shaped by the lives that carry it forward.

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