H O R S E P O W E R

Creative Director & Designer by JXXX
Photographer by FiFi
Model by Leevi Mettinen, Viljar Dreki
3D by Cube, Assistant by Echo

'This project explores how classical chivalric culture and contemporary motorcycle culture overlap, focusing specifically on how power and class identity are conveyed and potentially transformed through clothing and symbolism. Knights formed the military backbone of feudalism, while horses—their ‘horsepower’—represented absolute power. This was the exclusive preserve of nobility and the elite. The “chivalric code” served, to some extent, as a means for the ruling class to self-glorify and regulate internal conduct.

Moreover, modern motorcyclists embody a dual image, both romanticized and stigmatized. The motorcycle inherits the symbolic meaning of the horse—freedom, power, and individualism. It is the “iron steed” of modern industrial society. This project aims to explore and challenge how traditional knightly culture uses symbolism to reinforce status, by contrasting and integrating it with the identity-building practices of contemporary motorcycle culture. It is aim to question whether class and power can be literally and figuratively ‘worn.'

#iceland#