【杂志】
María Zardoya (@maria.themarias) seems teleported from the ’80s heyday of female rockers. But the CULT100 digital cover star’s rise, along with the trio of mop-headed boys she shares the stage with in @themarias, bears the indisputable mark of the digital age. ⁠
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In 2023, the singer and @yslbeauty voice leaked “No One Noticed”—a track that has since become synonymous with the Marías as a band—to the Internet, despite label concerns that the song was not “commercial” enough to anchor the Marías’s 2024 album ‘Submarine.’ Within two months, the song became the soundtrack to hundreds of thousands of user-generated clips from around the world. Today, it boasts over a billion streams on Spotify.⁠
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“We never anticipated getting this big,” says Zardoya in her CULT100 interview. “It takes 10 years to become an overnight success.”⁠
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Link in bio to read the full story, and order your copy of the 2026 CULT100 issue before the full list drops on April 23. ⁠
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1/ María wears a top by @louisvuitton. Makeup artist Nina Park used All Hours Foundation, Touche Éclat Awakening Concealer Click Pen, and Hyper Luminize Highlighter in 01. All, @yslbeauty.⁠
3/ Top by @chanelofficial with Couture Mini Clutch Luxury Eyeshadow Palette in 830, Lines Liberated Eyeliner in 02, Lovenude Kiss Shaper Lip Liner in 108 and Loveshine Lip Oil Stick in 204. All, @yslbeauty.⁠
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Editor-in-Chief: @sarahgharrelson⁠
Words: @sophie2laura⁠
Photography: @noua_unu⁠
Styling: @carolinaorrico⁠
Hair: @hikaruhirano⁠
Makeup: @ninapark
Production: @lolaproduction⁠
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// The 100 individuals on CULTURED’s third annual CULT100 list span disciplines and generations. Some are household names, others operate behind the scenes. All of them are choosing risk over reward, curiosity over cynicism, and are shaping culture in real time. Each offers something that the algorithm never will. //