The National Museum of China (NMC) Art Workshop has an e-commerce and marketing department, which focuses on promoting cultural and creative products to customers. The workshop has developed approximately 5,000 products, in 12 categories. To meet customers' needs, employees of the department conduct surveys, regularly, to analyze the popularity of different products.
The NMC Art Workshop also has a new-media-operations department. The department's employees tell stories about the vivid interactions between customers and the cultural and creative products. They hope NMC's products will serve as a bridge that connects cultural relics' historical value with customers' emotional needs. (Photos from Interviewees and VCG, Source: Women of China) @国博衍艺