【“本地鲜”走上餐桌！2026北京特色农产品消费季启动】
The 2026 Beijing agricultural products consumption season has begun and will continue until December. Ten themed online events will be held on the JD.com platform to promote agricultural products from Beijing’s suburban districts, with discount coupons offered to consumers. Since its launch in 2024, the total sales volume of the campaign has exceeded 60 million yuan, bringing high quality produce directly from farm to table.

2026北京特色农产品消费季启动。从现在起到12月，京东商城“北京特色农产品”线上销售专区将有10期主题活动接力上线。目前，第一期“春菜季”已经登场。消费者可以领取折扣券，用实惠价格买到“京郊产·本地鲜”的京郊好物。“北京特色农产品消费季”自2024年开展以来，已带动100多家主体拓宽电商销售渠道，累计实现销售额超过6000万元，让更多的京郊的优质农产品从田间地头直达市民餐桌。”