今年果然是大众的产品大年，北京车展之后，参加的第一个活动就是上汽奥迪的AUDI E7X预售。

主打公路之王。

印象深的有三点，一个是价格，很明显吸收了之前AUDI定价偏高的策略，这次直接定到了28万区间，区别于目前ABB三家新车35万到50万的主流区间，很务实，决心大。

第二个是智驾，momenta的L3国内首发就是同audi合作，AUDI就是一个新势力品牌，在合作上没有局限性，极具想象空间。

第三点就是营销的调性，广告片很打动人心。

This year is truly shaping up to be a massive year for Volkswagen. Right after the Beijing Auto Show, the very first event I attended was the pre-sale launch of the AUDI E7X.@贝瑞德RalfBrandstaetter @齐泽凯RobertCisek @上汽奥迪
Three things really stood out to me.
First is the pricing. It's clear they've learned their lesson from AUDI's previously high pricing strategy. This time, they've positioned it directly in the 280,000 RMB range. This is a very pragmatic move and shows immense determination, especially since it sets the E7X apart from the mainstream 350,000 to 500,000 RMB price bracket of new models from the usual German trio (ABB).
Second is the intelligent driving tech. Momenta's domestic debut of L3 autonomy is in collaboration with AUDI. AUDI is operating like a 'new force' brand here, with no limitations in its partnerships, which leaves plenty of room for imagination.
And third is the marketing tone—the commercial was genuinely touching.#上汽奥迪[超话]# http://t.cn/RBSR99B