#世界杯# Thirty licensed products featuring Yi embroidery were unveiled at a promotional event recently for the "Intangible Cultural Heritage Meets the World Cup" project of the 2026 FIFA World Cup, which was approved by FIFA. The initiative marked the first inclusion of China's intangible cultural heritage elements in official World Cup merchandise.
A host of national- and provincial-level inheritors of intangible cultural heritages were specially recruited to contribute to the project's creative work, including Ding Lanying, head of Nanhua Qicai Yi Embroidery Cultural Communication Co., Ltd. and a provincial-level inheritor of the national intangible cultural heritage of Yi ethnic costumes. Ding led a team in designing the 30 FIFA-licensed products, blending traditional Yi embroidery patterns with modern sportswear aesthetics.(Source: People's Daily Online)