To achieve their goals, the Accuride executives added low-cost
capacity and preemptively offered lower prices and superior terms
that competitors could not quickly match. Romney continues,
“Goodyear acted slowly and decided not to match. Masco was
stunned and stopped investing in plant capacity. I can remember a
winter day walking around its deserted, partially completed site with
snow-covered equipment. Budd did open a Mexican facility. But by
then it was over—game, set and match.”