Potential Conflicts and Trade-offs Between the Established Business Model and the New One
Risk of cannibalizing the existing customer base
Risk of destroying or undermining the value of the existing distribution network
Risk of compromising the quality of service offered to customers
Risk of undermining the company’s image or reputation and the value associated with it
Risk of destroying the overall culture of the organization
Risk of adding activities that may confuse employees and customers regarding the company’s incentives and priorities
Risk of defocusing the organization by trying to do everything for everybody
Risk of shifting customers from high-value activities to low-margin ones
Risk of legitimizing the new business, thus creating an incentive for still more companies to enter this market