Structure of the Book
The basic premise of this book is that superior strategy is all about finding and exploiting a unique strategic position in the company's business while at the same time searching for new strategic positions on a continuing basis. From a managerial perspective, this raises several thorny issues, such as:

· What, exactly, is a strategic position and how can a company create a unique one in its business?

· How can an established company discover a new strategic position, especially at a time when its existing operations are quite profitable? How can an established company shift its attention away from improving its existing position to discovering a new one?

· How can a company know if a newly discovered position will turn out to be a profitable one?