PRADA 2026 秋冬广告大片《Simple Stories》

平凡日常，也能成为最动人的故事。

Prada 发布 2026 秋冬广告大片《Simple Stories》，由 Miuccia Prada 与 Raf Simons 共同创意执导，奥斯卡获奖导演 Barry Jenkins 掌镜，以电影般的叙事语言，将日常生活中的细微瞬间化作充满情感张力的画面。

本季大片邀请 陈昊宇（Chen Haoyu）、Kelvin Harrison Jr.Hunter Schafer 与 Troye Sivan 出镜，通过静态影像与短片，探索真实与想象、私人空间与电影叙事之间的微妙界限。服装不再只是造型，而成为故事中的另一位“角色”，在静谧而克制的镜头中，展现 Prada 对现代生活与个体表达的全新诠释。

Prada unveils its Fall/Winter 2026 campaign, Simple Stories, conceived by Miuccia Prada and Raf Simons, and directed by Academy Award-winning filmmaker Barry Jenkins. Through a cinematic lens, the campaign transforms intimate, everyday moments into quietly compelling narratives.

Starring Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer, and Troye Sivan, the campaign blurs the boundaries between reality and fiction, stillness and motion. Here, the collection becomes another protagonist, expressing individuality through subtle gestures, understated emotion, and the quiet poetry of everyday life.

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