#TheNextChinaIsStillChina# Anta’s global reach has come with its share of comic moments. When Dominic Barton was invited to open Arc’teryx’s Shanghai flagship in 2020, he was baffled: Why would the Canadian ambassador to China open a store for a Chinese company? Dominic sought out the PR manager to inquire. “There was fifteen seconds of silence,” he recalls. “Finally, he told me, ‘You’re from Vancouver, right? Arc’teryx is a North Vancouver company.’ ” Dominic reflects, “It’s amazing that it took a Chinese company to globalize a Canadian brand from my hometown.”
发布于 北京
