他们攻击了羊毛。我们得到了聚酯纤维。每年有五十万吨微塑料纤维从合成衣物进入海洋。微塑料现在已存在于人类血液、肺组织和胎盘中。羊毛在数月内即可生物降解。聚酯纤维则持续数百年。

他们攻击了皮革。我们得到了PVC和聚氨酯。素皮革在两年内就会开裂。两者都需要石油。真皮是食品生产的副产品，可使用数十年，并能生物降解。所谓的道德替代品则需要一座石油钻井平台。

他们攻击了黄油。我们得到了人造黄油。一代人饱受反式脂肪疾病之苦。此后，其配方已被悄然修改三次。黄油含有维生素A、D、E和K2。黄油从未改变。黄油也无需改变。

他们攻击了全脂牛奶。我们得到了燕麦饮料。水、葵花籽油、三种稳定剂和一种调味剂。对任何人类群体而言，这都没有经过任何有意义时长的测试。

他们攻击了牛肉。我们得到了植物基汉堡。用己烷提取的豌豆蛋白、种子油、甲基纤维素，以及其他十九种成分。牛肉生长在无法种植作物的山坡上，能固存碳，并无需工厂即可施肥。

他们攻击了牛脂和猪油。我们得到了工业种子油。心脏病、肥胖和慢性炎症在短短一代人时间内随之而来。

他们攻击了蛋黄。我们得到了纸盒装的蛋白。最具营养密度的蛋的部分，被抽掉并丢弃。蛋白这一最无用的成分，却以溢价出售。

在每一种情况下，传统的动物产品在营养上更优越、对环境负担更轻、生产成本更低。

在每一种情况下，所谓的道德替代品在工业上更复杂、对石化产品依赖更重、对使用者的身体更有害。

道德不过是营销。营销就是产品。产品就是问题。

They attacked wool. We got polyester. Half a million tonnes of microplastic fibre enter the ocean every year from synthetic clothing. Microplastics are now in human blood, lung tissue, and placentas. Wool biodegrades in months. Polyester persists for centuries.

They attacked leather. We got PVC and polyurethane. The vegan leather cracks within two years. Both require petroleum. Real leather is a byproduct of food production, lasts decades, and biodegrades. The ethical alternative requires an oil rig.

They attacked butter. We got margarine. Trans fat disease for a generation. The formulation has been quietly revised three times since. Butter contains vitamins A, D, E, and K2. The butter never changed. The butter never needed to.

They attacked whole milk. We got oat drink. Water, sunflower oil, three stabilisers, and a flavouring. Tested on no human population for any meaningful length of time.

They attacked beef. We got plant-based burgers. Pea protein extracted with hexane, seed oils, methylcellulose, and nineteen other ingredients. Beef grows on hills that can't grow crops, sequesters carbon, and fertilises without a factory.

They attacked tallow and lard. We got industrial seed oils. Heart disease, obesity, and chronic inflammation followed the switch within a single generation.

They attacked egg yolks. We got egg whites in a carton. The most nutrient-dense part of the egg, drained off and discarded. The white, the least useful component, sold at a premium.

In every case the traditional animal product was nutritionally superior, environmentally lighter, and cheaper to produce.

In every case the ethical replacement was industrially complex, petrochemically dependent, and worse for the body using it.

The ethics were the marketing. The marketing was the product. The product was the problem. @SamaHoole